August 2019 Newsletter

August 2019 Newsletter

Dear Stakeholder,

This newsletter serves to update you on Cluster activities and progress that has taken place over the course of the last 4 weeks, as well as share insights deemed to be valuable to you.

We are delighted to announce that Lercheigh Miller has joined us as our Project Coordinator.

Lercheigh brings extensive retail experience to her new role, having joined us after serving as Designate Merchandise Planner for Truworths, and Location Planner for the Mr Price Group. In both positions, Lercheigh was responsible for the development of sales plans, sales performance analysis and strategic planning adjustments.

The role at SAMC will be to support Camila Gillman in engaging with potential participants to secure their commitment, and lending assistance in the implementation and tracking of projects related to the Strategic Mohair Sector Business Plan 10 Interventions. We have every confidence that her impressive retail planning experience will bring great value to the team and industry.

SAMC hosted a ‘KnitWorx – Knitting with Mohair’ workshop from 16 to 19 July 2019. The 4-day course was aimed at educating key industry players on knitting with mohair, to enable and inspire them to develop compelling end manufactured products, as well as to support increased conversion of mohair locally.

The workshop was facilitated by Knitwear Lab. Knitwear Lab is a Netherlands based knitwear company with experience in knitwear conceptualisation, design and product development, through to end product manufacture.
The workshop assisted 20 local professionals get to understand mohair and yarn, dyeing, fabric production, communicating with industrial knitters, designing knitwear and many more crucial skills.

Attendees ranged from brand owners, designers, and production and quality managers to studio operations coordinators and a university lecturer. The feedback and response have been overwhelming, with many claiming that their confidence in working with mohair has been enhanced, and that their knowledge around how to incorporate mohair products into their ranges, and share mohair knowledge within their own contexts, has been increased significantly.

The networking opportunity also ensured that those attending were made aware of suppliers they could engage with to convert a design or concept into a manufactured end product.

Intervention #8 – B-BBEE Transformation focuses on the facilitation of BBBEE transformation to support growth and prosperity in the mohair sector of South Africa, and to inspire South Africa’s youth to pursue textile and manufacturing careers that involve mohair.

Over the course of the last while, SAMC have been engaging with South Africa’s finest fashion and textile technology universities and colleges, namely: Durban University of Technology – DUT; Cape Peninsula University of Technology – CPUT; Cape Town College of Fashion Design – CTCFD; Design Academy of Fashion – DAF; Tshwane University of Technology – TUT; University of Johannesburg – UJ; and Spero Villioti. Engagements to date have been centred around the development of an understanding of what their internship needs are – and the response has
been incredibly positive.

Historically, fashion colleges or courses have predominantly been considered in attempts to grow interest in mohair, and while we wish to continue along those lines, we also hope to nurture greater interest from a technical textile perspective with the intention of driving innovation, and more specifically new applications for mohair in the future.

For your reference, we have included a breakdown of the universities we have engaged with, with the relevant course we wish to support through internships.

We will be engaging with companies that are already working with mohair in the next few weeks to invite them to submit a proposal to apply for an internship programme for their business.

The intern’s placement will be partially funded by the Cluster, representing an opportunity to not only give back, but to invest in the next generation of mohair textile and fashion enthusiasts. SAMC further encourages that consideration be given to departments where the students area of study will be valuable, and where new ideas and a fresh perspective will be welcomed.

Should you be interested in discussing this opportunity further, please email Camila directly on camila@samohaircluster.co.za.

WGSN, the world’s leading fashion trend authority, continuously conducts extensive research into not only fashion & home decor trends, but consumer buying behaviour.

WGSN employs global specialists and local trend-spotters in every major product category to ensure their insights and trends are accurate and actionable. By predicting the trends of tomorrow, WGSN helps the world’s largest retailers, brands and manufacturers make confident decisions.

The below timeline graphics illustrate their macro trend forecasting process and how their reports deliver insights for a season from inception of Big Ideas through to trends appearing in real time (retail / in-stock).

From macro trends 2 years ahead to now – FASHION

From macro trends 2 years ahead to now – LIFESTYLE & INTERIORS

For the last while, we have witnessed extreme consumerism at play, where consumers have relentlessly pursued the concept of “more is more”. The immense impact of this behaviour on our planet has been brought to light.

Thankfully, there is an end in sight to this perceived need for more, with many consumers adopting a “buy less, buy better” mentality and looking to shrink their purchases down to functional, results-driven products only.
WGSN advocates that “buying less but better” will be the mantra of 2021.

The five need-to-know strategic ideas that will shape the textiles market in 2021 are all contained in the following reports. These are definite must-downloads to inform your future business strategies.

We hope you find them as valuable and as insightful as we do.

SUBSCRIBE TO OUR NEWSLETTER